The Timor-Leste Ministry of Health (MOH) began active implementation of a volunteer Family Health Promoter program (Promotores Saude Familia or PSFs) in 2006. Community members were selected to be PSFs by village leadership and trained by MOH staff to provide basic community health services, with a focus on teaching and motivation of families they visited. Health Alliance international (HAI) provided additional training, materials and supervision to PSFs in their house-to-house visits with pregnant mothers in a campaign called Mai Ita Koko or Come Let’s Try! Ten photo cards that depict relevant Timorese images and portray recommended maternal behaviors were developed. The images and messages on the cards are simple, clear, culturally relevant, and action oriented. PSFs have been trained to use the cards as an educational tool during home visits and to encourage women and families to adopt one or more behaviors, such as having a skilled birth attendant or selecting a family planning method after delivery. The chosen behavior(s) is checked off on a colorful poster that contains each of the photos and is left with the family to remind them of their choice. The PSF follows up with families throughout the mother’s pregnancy to monitor progress toward their goals. The home visits have been well received by mothers who appreciate the support provided by the PSFs.